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Canada based boutique opens second U.S. store in Grand Rapids

Lolë boutique opened on March 28 in East Grand Rapids and aims to sell versatile active wear for women.

/Jenean Zahran

Business hours for Lolë Grand Rapids

Monday & Tuesday: 10 a.m. to 6 p.m.

Wednesday & Thursday: 10 a.m. to 8 p.m.

Friday & Saturday: 10 a.m. to 6 p.m.

Sunday: 12 p.m. to 4 p.m.

/Jenean Zahran

/Jenean Zahran

A new women’s clothing store called Lolë Grand Rapids has opened up in The Gaslight Village in East Grand Rapids.

Lolë, which stands for Live Out Loud Everyday, is a company based in Montreal and now has their second U.S. location in Grand Rapids, with the first being in Salt Lake City. It is owned and operated by Gazelle Sports.

The official opening date was March 28.

“We not only sell women’s activewear, but a lifestyle collection,” says Jill Bromley, Lolë Grand Rapids manager. “One of the main draws to the brand is the ability to cross over. You can wear something for yoga class, then throw on a jacket and you’re totally comfortable to go out to lunch with a girlfriend or go to the store.”

In addition to being a boutique, Lolë Grand Rapids is partnering up with instructors and wellness experts in the community to offer weekly fitness classes and athletic clinics at the store. All of the classes and clinics will focus on ways to improve women’s health.

“Right now we have seven ambassadors,” says Bromley. “One of our ambassadors is a personal trainer at QCI Fitness and will be instructing our first fitness class. She will be focusing on gluts and abs.”

Wellness Expert of WOOD TV 8 Michele Fife, Pure Barre instructor Melissa Williams and Owner of Mommy Fit Club Kaitlin Thorntorn are just a few of the ambassadors currently partnered with Lolë Grand Rapids.

“We are really excited to be part of such an active community,” says Bromley. “Our focus is very community oriented, and we want to give women that avenue to try something new in a very unintimidating environment.”

Liking the boutique's Facebook page is the best way to hear about future classes they will be having at the store or community events happening at offsite locations. 

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