The Rapidian

Judges and Projects Selected for First 5x5

Underwriting support from:


Rick DeVos of Pomegranate Studios

Rick DeVos of Pomegranate Studios /Richard Deming Photography

5x5 judge Yolanda Gonzalez

5x5 judge Yolanda Gonzalez /Brian Kelly Photography

Pomegranate Studios announced today that it has selected its presenters and judges for the first 5x5 Night which is set for Tuesday, February 22, 2011 at the Grand Rapids Art Museum's  Cook Auditorium at 5:30 p.m. When presentations are complete, visitors are invited to move to Reserve Wine Bar for the announcement of the evening’s winner or winners.


For the first event, over 270 ideas were submitted to Five ideas were selected by Pomegranate Studios senior staff to be presented to the judges.

The five project presenters are:
  • Brian Gerrity, Fire & Knife
  • Joshua Leo, Grand Rapids Walking Tours App
  • Perian Olson, Fashionation
  • Dave Schemmel, Dave's Great GREEN Tomato Cage, and
  • Steve Zaagman, Upside Down Movie Nights


Each will have five minutes each to present their ideas with five slides. A panel of five judges will determine which idea (or ideas) will win up to $5,000.  Judging the event are: 

  • Kevin Budelmann, President of People Design
  • Rick DeVos, Founder of ArtPrize
  • Yolanda Gonzalez, Illustrator and Designer
  • Mike Morin, Senior Vice President of Business Development for Mediaguide and President of SeeSpotRun, and
  • Seth Starner, Business Innovations Manager for Amway

More information of the evening's judges' qualifications are explained on the 5x5 website.


Asked about her upcoming responsibilities, Gonzalez explained, "I haven't thought too much about what criteria I'd use (to judge) mostly because I don't know what to expect from this event or the presenters. I'd like to use a more intuitive approach while listening to the ideas. I hope to experience damn, I hate you for thinking that. I wish I had."
Admission for the event is $5.

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