The Rapidian

Support Your Local Businesses: The Pyramid Scheme

Grand Rapids' local business, The Pyramid Scheme, is one of many that focus on bringing together the individuals of the community and supporting local artists/musicians to celebrate creativity and life in the city.
The Pyramid Scheme

The Pyramid Scheme /Kendall Polidori

Check out these links to find more information on The Pyramid Scheme and everything it has to offer
The Pyramid Scheme

The Pyramid Scheme /Kendall Polidori

Grand Rapids, being the second-largest city in Michigan, prides itself in its community and local involvement. Businesses in the downtown area, such as The Pyramid Scheme, keep a focus on the people within the community and use every opportunity they get to emphasize the importance of coming together as one.

The Pyramid Scheme, located at 68 Commerce Avenue in Grand Rapids, is a laid-back bar and entertainment venue with numerous attractive features. It is a small, local business that not only provides a good time to people in the area, but it also supports local artists in the community, as well as bringing in people from surrounding areas.

The Pyramid Scheme holds a variety of shows, ranging from weddings and concerts to craft nights and yoga. The venue contains its very own store and a grand collection of over 40 different pinball machines, appealing to numerous age groups. As a smaller business in the heart of Grand Rapids, The Pyramid Scheme is a special place for artists, musicians, and locals to be expressive and entertained. The Booking/Venue Manager of the bar, Nicole LaRae Leach, answered a few questions about the business and its many unique qualities.

When asked how The Pyramid Scheme promotes community involvement, LaRae Leach mentioned how they regularly host events that benefit area non-profits, artists/community members in need, etc.. She also said the venue works with people in the community when they have an idea of a proper show or event. When also asked why they believe it is important to support local artists or members of the Grand Rapids area, LaRae Leach excitedly answered that Grand Rapids has so many creative, dedicated, supportive, and respectful musicians and artists, and they are what make the city interesting. She noted that it deserves to be celebrated, and The Pyramid Scheme just so happens to have the space to do it. LaRae Leach, and all the staff at The Pyramid Scheme (TeamScheme), work towards maintaining a safe and creative place for people of all kinds to go to and enjoy themselves.

To get the community involved, The Pyramid Scheme gives people the chance to book their own events, and even take part in their many interactive events (including pinball tournaments and workout sessions). While the venue is mainly a bar and hosts many music events, there are a variety of options to participate in that relates to all different ages and types of people.

When asked what some of the most popular events are at The Pyramid Scheme, LaRae Leach mentioned that their concerts of recognized artists and musicians both nationally/internationally and locally bring in a great number of crowds. They have been fortunate in landing incredible shows for the past seven years, and hope to continue this. Other events such as comedy shows and yearly anniversary shows bring sold out crowds, which the venue prides themself in greatly.

When asked what The Pyramid Scheme prides themselves in as a business, LaRae Leach mentioned their hospitality with artists and guests so that they return, the incredible staff, bringing in amazing shows, supporting local artists, keeping people safe, running the business as a team/family, supporting the community and state of Michigan, being nearly waste-free, having solar panels, and of course all of their pinball machines are aspects of the business to be proud of.

The Pyramid Scheme, as a business, brings out the best qualities of the people and community of Grand Rapids. It brings together the local artists, musicians, and creative individuals for pure enjoyment. To find a list of the venue’s upcoming events and to learn more information on the business as a whole, visit There you can also find a virtual tour of the venue. To get involved in the community and support your local businesses, The Pyramid Scheme is a great place to start.

The Rapidian, a program of the 501(c)3 nonprofit Community Media Center, relies on the community’s support to help cover the cost of training reporters and publishing content.

We need your help.

If each of our readers and content creators who values this community platform help support its creation and maintenance, The Rapidian can continue to educate and facilitate a conversation around issues for years to come.

Please support The Rapidian and make a contribution today.

Comments, like all content, are held to The Rapidian standards of civility and open identity as outlined in our Terms of Use and Values Statement. We reserve the right to remove any content that does not hold to these standards.