The Rapidian

Clothing startup sends 2,900 meals to local families

Live. Love. Michigan. supports local nonprofits by designing and selling apparel.
These three designs were created for Feeding America West Michigan. More designs will follow throughout the year.

These three designs were created for Feeding America West Michigan. More designs will follow throughout the year. /Hold on to Hope

After a two-week campaign, Lansing-based startup Live. Love. Michigan. raised enough money to send 2,900 meals to local families through Feeding America West Michigan Food Bank.

Through its Hold on to Hope campaign, the company designed a line of shirts, sweatshirts, pullovers and tank tops expressing the core themes of Feeding America West Michigan’s mission. Fifty percent of each sale was donated to the Food Bank.

Over the next year, Live. Love. Michigan. will design more apparel for the organization, donating 25 percent from each sale. A new campaign for the Baldwin Center in Pontiac began on Monday.

To learn more about Live. Love. Michigan., to view the Feeding America West Michigan collection or to nominate a nonprofit, visit holdontohope.org.

The Rapidian, a program of the 501(c)3 nonprofit Community Media Center, relies on the community’s support to help cover the cost of training reporters and publishing content.

We need your help.

If each of our readers and content creators who values this community platform help support its creation and maintenance, The Rapidian can continue to educate and facilitate a conversation around issues for years to come.

Please support The Rapidian and make a contribution today.

Comments, like all content, are held to The Rapidian standards of civility and open identity as outlined in our Terms of Use and Values Statement. We reserve the right to remove any content that does not hold to these standards.

Browse