The Rapidian

New Direction for Heartside Gallery

Heartside Gallery and Studio is extending to even more programming through two new employees. Exciting changes to come!
Underwriting support from:

///Hannah Zeller

///Hannah Zeller

Heartside Gallery and Studio is very proud to announce the hiring of two new employees! Gil Horne and Alysha Lach have been added to the team to implement the Gallery’s goal of expansion to an even broader audience. To do this Heartside has created a two-pronged approach of online marketing and coordination of outside exhibitions and sales in order to access a broader community of art lovers.

Horne is our Gallery Online Marketing Coordinator who manages online sales and creates a strong social media platform so that people have more access to Heartside Gallery and Studio no matter how far away. He began by starting an Instagram page for us, connecting it with our Studio Facebook page, showing a number of new pieces each week that are created in our studio. Currently the pieces featured can be purchased in-store or via PayPal, but be on the lookout for our new online shop that will be rolling out in the next month on our website

Lach is leading our Studio Street Team, which functions to bring shows outside of the gallery and into art festivals, markets and events in the Grand Rapids area. From coffee shops to churches, from street festivals to artists markets, the Studio Street Team exposes Heartside to the Grand Rapids community more broadly. Although Heartside has been a fixture downtown for 20 years, people are still learning about what a unique program Heartside is, while being captivated by the prolific and vibrant art that is being produced. Looking towards the future, Alysha plans on taking shows on the road to other cities and maybe even out of state. This travel would be especially important to create relationships with similar organizations.

Through the wonderful resources the internet can offer, Heartside Gallery and Studio seeks to reach art lovers nationally. With Heartside’s studies of similar programs, their online presence gives a face and a name to the artist who has a unique and moving experience. Through social networking sites such as Facebook and Instagram, Heartside art can be exposed to an audience that is ultimately endless. 

Heartside Gallery and Studio looks forward to new expansions and processes of outreach and is very pleased to add Lach and Horne to the team! Look out for fresh new Heartside Gallery and Studio art and stay updated by following our Facebook page and our Instagram.

 

http://instagram.com/heartsidegalleryandstudio

written by Hannah Zeller//Heartside Gallery and Studio Intern 

 

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